As someone who thinks technically, I often come at design as being a set of rules, or building blocks that go together as components that form a whole. My simple logo lockup is made up of “blocks” that are an E and an H. The familiar CMYK color palette also lends itself to the idea of being built upon each other, forming a new color. I chose PT Mono as my primary typeface, wanting a source code font (reflective of the fact that I also code and develop) that was attractive, legible and web friendly.